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Michelle Davies started hairdressing at the age of 15 when she carried out her apprenticeship at Todaro’s for 4 years. In November 1992, at the of 20, Michelle opened up her own salon in Goodwick, Pembrokeshire. The salon quickly gained a strong reputation for its friendly and professional environment and Michelle has maintained this strong basis for a business for over two decades.

As well as serving her Pembrokeshire clients during these years, Michelle has expanded her horizons to guarantee that she stays on top of her game and can provide the very best service possible.

In 2003 Michelle joined the Matrix L’Oreal UK & ROI education team and now travels around the UK as a craft educator to deliver courses in creative colouring, cutting, barbering and supporting artists on stage shows across the country.

Michelle has worked on several TV shows and it’s been her job to make sure that the celebrities look their best when the cameras turn on.

These projects include being the head stylist on one of Gok Wan’s fashion road shows as well as being the colourist for multiple popular television shows, including This Morning, X Factor and the National Television Awards.

Many salons claim to make you feel like a celebrity but Michelle can back that up with real world experience!

There have been many notable achievements in Michelle’s career, and over the last few years she has:

• Completed a Colour Mastery degree course in the L’Oreal Academy in London
• Won the “Course Supporter of The Year” award at the Matrix conference in Marrakech
• Won the “Most Achieved and Developed Educator of the Year” award in Iceland

Michelle says that she will “continue to develop myself and my team by attending as many courses throughout the year as I can. We will also be entering competitions to keep us all inspired and excited with our passion and love for hair!”